UGC Rate Guide
The UGC Rate Guide is your step-by-step resource for confidently setting and structuring your rates while aligning with brand budgets and expectations.
Inside, you’ll also get 1 FREE customizable Canva Rate Card Template designed with a layout that highlights your value and makes it easy for brands to review your offerings.
This guide is perfect if you’ve ever felt unsure about how to price yourself, what’s fair to charge, or how to include add-ons. You’ll walk away with clarity on industry standards, rate structures, and a polished rate card that positions you as a professional creator brands want to work with.
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Lesson 1: Determining a Brand's Budget
Learn how to spot what a brand can realistically pay and set your base rate with confidence. You’ll get a simple pricing strategy that builds in room for negotiation and upselling so you earn what you’re worth without scaring brands away.
Learn how to spot what a brand can realistically pay and set your base rate with confidence. You’ll get a simple pricing strategy that builds in room for negotiation and upselling so you earn what you’re worth without scaring brands away.
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Lesson 2: Setting Your Rates
Learn how to confidently price your UGC work at every stage from gifted deals to expert rates, while factoring in costs, structuring packages, and raising rates as you grow.
Learn how to confidently price your UGC work at every stage from gifted deals to expert rates, while factoring in costs, structuring packages, and raising rates as you grow.
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What Are Add-ons and Upsells?
Learn what potential additional services and deliverables you can offer beyond your base rate to maximize your earning potential for the deal.
Learn what potential additional services and deliverables you can offer beyond your base rate to maximize your earning potential for the deal.
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Lesson 3: Bundled Packages
Learn how to structure bundled video packages that encourage bulk buys, factor in ad usage rights, and maximize revenue per brand deal.
Learn how to structure bundled video packages that encourage bulk buys, factor in ad usage rights, and maximize revenue per brand deal.
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Lesson 4: Ad Tester Packages
Learn how to create and package Ad Tester Packages that introduce A/B testing, highlight its value, and deliver multiple ad variations brands can’t resist.
Learn how to create and package Ad Tester Packages that introduce A/B testing, highlight its value, and deliver multiple ad variations brands can’t resist.
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